Remarketing is a repeated advertisement on digital channels that displays an advertisement with the item, product, object, or service that the user viewed earlier, based on the user’s engagement history with the home page. The use of remarketing in recruitment is becoming more current as it manages to reach an exact target audience – an already interested job seekers – to help them make their decision.

Remarketing is a unique CV-Online recruitment marketing solution, because it allows us to be the only services provider in Latvia to offer repeated advertising for the vacant position to appropriate and interested CV.lv users.

Remarketing process:

• Setting the remarketing code on CV.lv website for tracking its users (visitors);
• Identifying target audience – active job seekers who have been interested in and viewed the vacancy but have not applied for, as well as job seekers who have visited a specific CV.lv job category(s);
• Design of advertising materials and activating the campaign;
• Displaying the advertisement to target audiences on different digital channels (home pages, mobile apps, blogs, etc.) visited by the user;
• Stopping the advertisement if a user applies for a vacancy, turning off the advertisement, or stopping the campaign.

Remarketing will work if the vacancy on CV.lv’s website is active for at least 1 week. Given the specifics and budget of the vacancy, remarketing can be done on Google Display and/or Facebook platforms. We have created two remarketing packages – Standard and Premium, tailored to meet different goals.

The proposed packages include:

• Targeting and creating a campaign;
• Creation of graphic design and content for advertising banners;
• Repeated showing of the advertisement to a selected audience on different digital channels with a link to the job advertisement published on CV.lv;
• Campaign management and preparing report for the client.

Standard

Google Display Network or Facebook
Approximate amount of impressions

71 000

or

35 000

Price: 350 €

Order

Premium

Google Display Network and Facebook
Approximate amount of impressions

85 500

and

42 500

Price: 600 €

Order

- The above prices do not include 21% VAT.
- The service is available only with a published job advertisement on CV.lv, the costs of which are applied separately.
- The number of impressions may vary depending on the target audience and the channel selected.

Examples of remarketing advertisements